C-Store Insights

Tips to keep your sales on the fast track

As stiffer competition and a slow economy put increased pressure on your business, it’s important to stay on top of trends and use them to your advantage to keep your C-store thriving. Here are some of marketplace trends currently shaping C-stores today:

• Grab-and-go gourmet
• Healthy food options
• Around the clock offerings

Grab-and-go gourmet
From cheese to chocolate, gourmet foods are attracting consumers who want it all – taste, convenience and high quality.  While fast, portable, “grab-and-go” bakery items might be enough to satisfy some customers, you have an opportunity to draw a larger audience of upscale traffic by adding premium-quality, gourmet items to your bakery case. 

Fast, fresh and fantastic baked goods provide an affordable taste of indulgence that gives consumers a small escape from the daily grind – and the rush-hour drive. Add a touch of class to your bakery case and watch incremental sales build all day long.

Baker Boy’s exceptional iced donuts and gourmet cookie doughs make it easy to appeal to customers looking for a premium taste experience.

Healthy whole grains
Consumers are actively searching out healthier foods, and baked goods are no exception. Catering to busy travelers’ needs for nutritious food in a hurry can help you draw more traffic and boost average purchases.

While consumers want healthier food options, they won’t sacrifice on taste, and they are sensitive to price. The annual trends report from the International Dairy-Deli-Bakery Association – “What’s in Store 2010 found that most consumers say they won’t pay extra for healthful bakery items. Among those who will, whole-grain products top the list of specialty products deemed “worth the extra cost.”

Related to this is the growing demand for bakery products with clean labels that include the fewest ingredients and no additives, according to USA Today.

To satisfy these health-conscious consumers, Baker Boy offers an extensive line of whole grain baked goods that taste as good as they are good for you. Available in fully baked, Par-Baked or dough forms, there are convenient options to fit the equipment constraints of any C-store.  Many provide a Good or Excellent Source of Whole Grains, and virtually all have zero trans fats per serving.

Around the clock offerings
Consumers’ lives are more complicated and busier than ever these days, creating a 24/7 shopping cycle. People “on the go” now eat at all hours of the day and night. As a result, the standard breakfast, lunch and dinner meal periods are morphing as consumers want and demand any meal, any time of day.

Labor-saving Baker Boy products make it easy to offer fast, fresh meal options to satisfy customers morning, noon and night. From breakfast pastries in the bakery case, to sandwich breads and pizza dough for the grab-and-go line, we have easy, low-labor baked goods that require little to no preparation, so you can satisfy your customers’ cravings around the clock.